Next week on the 6th of June is “What matters to you” day. The aim of this day is to shift the focus within healthcare from “what is wrong with you” to “what matters to you”. This simple change of questioning is based on a theory suggested by Dr. Michael Barry and Susan Edgman-Levitan in their 2012 New England Journal of Medicine article to improve shared decision making in healthcare, calling it “the pinnacle of patient centred care”.
Although a very simple question, “What matters to you” is also very powerful. I have been using it for a long time now and found that it has made such a huge difference to me and the people I care about, that I felt compelled to help roll it out on a larger scale at Kingston Hospital.
At SHEcares our main focus is what matters to you and we will try to do whatever it takes to help fulfil your needs. For example, I scanned a patient recently who desperately wanted to share her scan moment with her partner who was working abroad and therefore not able to attend. We arranged a video call so that he could enjoy and be ‘present in the moment’ with her for the scan; seeing the images live and participating in the discussion.
It could be that what matters to you is to have a second opinion by tomorrow, bring your 80-year-old auntie to your scan, or that you get a scan picture of your baby to share with your friends on social media. We don’t mind what it is, as long as it matters to you, we shall do our best to accommodate it.
At SHEcares we have also been thinking about what matters to us. It matters that the service we provide is of very high quality, that we contribute positively to the safety of your baby and that we help you enjoy your pregnancy. We also care about the sustainability of what we do, finding a fair price that acknowledges the expertise we provide, whilst at the same time being affordable for you.
Come and tell us what matters to you! We are committed to providing you with the expert care you need and at the same time listening and understanding the hopes, thoughts and wishes you and your family have for your pregnancy.
We hope to meet you soon.